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Naked Eye by WHY.CGI

Immersive

We unleashed a giant CGI chameleon and placed it in London, on one of the city’s biggest LED screens. The video grabbed real-world attention and spread fast across social media, making waves both online and offline.

Sketches & process

Behind the frame.

A green chameleon stands inside a 3D billboard frame next to a slot machine
The chameleon changes color and extends its tongue to catch a floating object
The character turns white/translucent while interacting with glowing digital elements
Now bright pink, the chameleon uses its tongue to pull a circular prize
A close-up shows the chameleon's pink tongue holding a "WHY" branded stamp
A grayscale 3D blocking render sets the anamorphic perspective on the building corner
A wide photograph of Piccadilly Circus serves as the empty base plate for the digital assets
A secondary 3D layout shows the chameleon lunging forward to create a depth-defying effect

Keep going

More work.