Pricing & packages.
Transparent scope, quote within 24 hours
Three ways to work with WHY.CGI, from one film to a studio on call. Every quote lists deliverables, crops, revision rounds, timeline and asset ownership up front, so the number means the same thing to both of us.
Packages
Pick the size of the job.
One film
A product launch, a moment, a test of the format.
Quote in 24h- One hero film, 6–20 seconds, full CGI or mixed reality
- Concept, references and a treatment before anything is built
- Previz for approval, then look-dev, render, comp and grade
- Every crop: 9:16, 1:1, 16:9 masters plus a silent loop
- Two revision rounds at previz and at final
- Delivery in 1–3 weeks including your feedback rounds
- SOS: 1–3 days when it has to be out now
Most first projects start here.
Get a quoteCampaign
A launch that needs more than one film, in more than one place — online and in the real world.
Quote in 24h- Three to six films from one concept and one 3D product build
- Hero film plus cutdowns, hooks and format variants
- Social media content set: stories, reels, paid variants
- Mixed reality, full CGI or AI, mixed as the idea needs
- Inflatable installations and physical activations when the launch needs them
- Optional 3D DOOH masters for a screen buy
- Reusable product asset handed over at the end
- Delivery in 3–6 weeks, staged, including feedback
Scoped to the launch. We add what the moment needs.
Get a quoteIn-house studio
A dedicated team on retainer, for brands that post every week.
Quote in 24h- A dedicated team that knows the brand, the product files and the look
- A monthly volume of films agreed up front
- AI and UGC-style content at volume, CGI when it counts
- Priority turnaround, a weekly call, one point of contact
- Monthly performance read: what travelled, what to make next
- Three-month minimum, then monthly
Your studio, without the headcount. Lowest cost per film.
Get a quoteHow pricing works
No surprises.
Scope before price
Every quote lists deliverables, crops, revision rounds, timeline and who owns the 3D assets afterwards. No hourly surprises.
Need it now? SOS in 1–3 days
When a launch cannot move, we run an SOS track: a tight brief, one revision, a film out in one to three days. Ask for it in the brief.
1–3 daysQuote within 24 hours
Send the brief or book a call and you have a written quote the next working day, usually with two options.
Asset ownership
The 3D product we build is yours. The next campaign starts from a finished asset instead of a hire budget.
What moves the price
Simulation (liquids, cloth, destruction), the number of products, on-location plates, screen-specific DOOH masters, and how many crops and versions the campaign runs in.
Questions
Before you ask for a quote.
Why are there no prices on the page?
Because a CGI film's cost depends on what is in the frame: one product or five, a still set or a liquid simulation, a stock plate or a shoot in Paris. We quote every project against its scope within 24 hours, and the quote holds.
Is CGI cheaper than a shoot?
Usually, once travel, studio hire, a set build, product variants or anything physically impossible is involved. And the 3D product is reusable, which a shoot never is.
What is the smallest project you take?
One film. A single mixed-reality or full-CGI social film is the most common first project, and it is priced as one.
Do you work with agencies?
Yes. About half of the library was made with agencies for their clients, under NDA where needed, with white-label delivery.
How do payments work?
Typically 50% to start and 50% on delivery for single films and campaigns; retainers are billed monthly in advance.