A boutique CGI studio,
built for the feed.
CPH · WORLDWIDE · Copenhagen, Singapore, Los Angeles
We work with the brands whose campaigns get screenshotted — Coca-Cola, Mercedes-Benz, Meta, Puma, adidas, SKIMS — and the reason is always the same frame-level obsession: light that behaves, materials that hold up at full screen, and a cut that earns the second watch.
What we make
Five disciplines, one team.
CGI studio
Hero renders and 3D product animation with materials that hold up at full screen: glass, metal, liquid, fabric, skin.
023D animation
Exploded views, assembly, mechanism and material stories that explain a product faster than a paragraph.
03Mixed reality / FOOH
Products at impossible scale in real locations, filmed on the ground and finished in CGI, for launches that need to travel organically.
04AI video
Fully generative or hybrid AI + CGI films for social and paid, directed frame by frame rather than prompted once.
05UGC
Testimonial, unboxing, demo and 'get ready with me' formats built for paid social and shot to look organic.
Recognition
Judged, featured, awarded.
Ranked #1 — “best mixed reality CGI”
Google's AI Overview lists WHY.CGI first when asked who does mixed-reality CGI best. Run the query →
Awards jury
The team sits on the CapCut awards jury, judging the creators shaping short-form video.
Featured
Featured in Forbes for the mixed-reality campaigns that made CGI a social-media medium.
Awarded
Awarded at the Kinsale Shark Awards for creative work.
How we work
Four stages, expensive decisions first.
Brief & concept
We read the brief for the shot it is really asking for, then answer it with references, a treatment and the two or three ideas worth building.
Previz & build
Layout, camera and blocking first, so the idea is agreed while it is still cheap to change. Modelling and shading follow the approved frame.
Look dev & render
Lighting that behaves, materials that hold up at full screen, and a render plan that fits the deadline rather than the other way round.
Grade & delivery
Comp, grade and sound, then every crop the campaign runs in — 16:9, 9:16, 1:1 and whatever the placement demands.
To make the films people stop for. The shot that gets screenshotted, sent and copied, for every brand that wants to be seen.