Your in-house studio, without the headcount.
On retainer
Hiring a creative team is slow, expensive and hard to keep busy at the right moments. A retainer with WHY.CGI gives you the same thing from the other side: a dedicated team that knows your brand, your product files and your look, sitting in your Slack channel, delivering an agreed volume of films every month. CGI when it counts, AI and UGC-style content at volume, and one point of contact for all of it.
What we make
Retainer, in four shapes.
A dedicated team
The same people every month, who know the brand, the product files and the look, so nothing is re-explained at the start of each project.
Inside your Slack
We join your channel. Briefs, feedback and approvals stay where your team already works, instead of in a separate process.
An agreed monthly volume
A set number of films a month, decided up front, with priority turnaround and a weekly call. Three-month minimum, then monthly.
A monthly performance read
What travelled, what did not, and what to make next month — so the volume is aimed rather than just delivered.
Selected work
Retainer films.(8)
A few from the library. Every card opens the full project.
ALL PROJECTS →
Questions
Before you brief us.
What is an in-house studio on retainer?
A dedicated WHY.CGI team working for one brand on a monthly basis, rather than project by project. You get the continuity of an in-house creative team — people who already know the product, the files and the brand rules — without hiring, equipment or software.
How is it different from booking films one at a time?
Per-project work restarts every time: new brief, new quote, new ramp-up. On a retainer the volume is agreed up front, the team is already briefed, and turnaround is priority, which is why the cost per film is the lowest of our packages.
What do you make each month?
Whatever the month needs, inside the agreed volume: mixed-reality and CGI films when the campaign needs a hero, AI and UGC-style content when it needs feed-native volume, plus the cutdowns and formats each platform takes.
How long is the commitment?
Three months minimum, then month to month. Three months is the point at which the team stops ramping up and the monthly performance read has enough to work from.
What does it cost?
It depends on the monthly volume and the mix of CGI, AI and UGC work. Tell us roughly how much you post and what it has to look like, and we will send a proposal within 24 hours.
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