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SKIMS

Mixed Reality

For SKIMS Mixed Reality project, we created the softest landing, featuring their iconic bra in a playful city takeover. The project got 300M+ views and was featured by Kim Kardashian.

Sketches & process

Behind the frame.

A conceptual sketch of a multi-level mall atrium featuring a large, pink inflatable branded "SKIMS
The storyboard shows a person leaping from an upper balcony toward the center of the inflatable
An action frame depicting the person falling through the air directly above the giant pink bra
The person makes contact with the surface of the inflatable, shown mid-bounce
A final storyboard frame shows the person safely landing and settling into the soft, pink structure
A wide-angle photo of an empty mall atrium serves as the real-world base for the digital elements
A grayscale 3D blocking render shows the simplified geometry of the inflatable and the falling character
A technical 3D wireframe overlay maps the scale and positioning of the SKIMS asset within the mall's architecture

Keep going

More work.