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Carolina Herrera

Immersive

For the launch of Carolina Herrera’s new fragrance, we helped transform one of Madrid’s most iconic spaces - Cines Callao - into a 3D spectacle with this Naked Eye piece.

A butterfly-shaped bottle appeared to glide beyond the screen, blurring the line between digital illusion and reality.

Sketches & process

Behind the frame.

Storyboard sequence showing a red butterfly transforming into a luxury product
Storyboard sequence showing a red butterfly transforming into a luxury product
Storyboard sequence showing a red butterfly transforming into a luxury product
Storyboard sequence showing a red butterfly transforming into a luxury product
Storyboard sequence showing a red butterfly transforming into a luxury product
Gray-scale 3D models of a butterfly and a branded product container
Gray-scale 3D models of a butterfly and a branded product container
Gray-scale 3D models of a butterfly and a branded product container