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Taco Bell

Mixed Reality

For this Mixed Reality project for Taco Bell, an iconic symbol was placed in the heart of New York, then imagination took over. CGI made the impossible look easy.

Sketches & process

Behind the frame.

A conceptual sketch shows a giant purple bell hanging over a busy city street corner
An action-oriented panel where the bell swings, scattering dozens of tacos into the air
A low-angle storyboard view shows a hand catching a taco falling from the giant purple bell
A realistic render of a man standing in the middle of a street as tacos rain down from above
A close-up shot of the bell's interior with tacos falling toward a hand in the foreground
A wide-angle photograph of a real-world city intersection serves as the base plate for the activation
A grayscale 3D blocking render shows the giant bell positioned above the building's rooftop
A 3D character model of a person is shown in a falling pose, designed to be suspended from the bell

Keep going

More work.