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New Balance

Mixed Reality

A blend of creativity, balance, and technical precision. Inspired by the brand’s name, we built a metaphor for finding balance. The stunning ocean setting, combined with hyper-realistic visuals, made this project truly stand out.

Sketches & process

Behind the frame.

A 3D render shows a man in a green shirt balanced on one leg atop a high stack of colorful sneakers
A technical mockup shows the sneaker stack tracked onto a rocky shoreline with digital points for placement
Storyboard of an illustration of a man in a yoga pose balancing on a tall, precarious stack of New Balance shoes, a clever CGI 3D visual.

Keep going

More work.