Maybelline Air
AI
POV: you booked a window seat on Maybelline Air. A concept film for Maybelline’s Sky Tubes mascara, where the name does the briefing: the tube and its wand stand above the clouds like towers over the skyline, seen from a seat by the wing.
The film opens as a phone clip anyone might have shot from a plane, and the product arrives inside that reality rather than on top of it. A real window, a real wing, the light of the actual sky, and the mascara scaled up to the city behind it so the packaging reads at full screen.
Built with a mixed-media pipeline of live footage, the product in 3D and generative AI working together, and cut vertical for the feed, so the reveal lands in the first second and the frame still holds up when someone pauses on it.
