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Dior

Mixed Reality

New York just got a couture upgrade. For the opening of the House of Dior’s new flagship on 57th Street, we dressed Lady Liberty in Dior - a legendary fashion house from Paris shaping haute couture history. This mixed reality activation is a perfect example of how luxury brands use CGI in their digital strategy to create awareness about major launches.

Sketches & process

Behind the frame.

Comic panel illustrate the transition of the Statue of Liberty
Comic panel illustrate the transition of the Statue of Liberty being dressed in a Dior-style outfit
Comic panel illustrate the transition of the Statue of Liberty being dressed in a Dior-style outfit
Comic panel illustrate the transition of the Statue of Liberty being dressed in a Dior-style outfit
Comic panel illustrate the transition of the Statue of Liberty being dressed in a Dior-style outfit
A grayscale 3D model shows the traditional Statue of Liberty holding her tablet
A 3D render depicts the statue's robes being replaced by a modern skirt and blazer
A grayscale 3D model shows the statue wearing a straw hat, blazer, pleated skirt, and holding a purse

Keep going

More work.