Giant inflatables, launched before they're built.
Inflatables
A giant inflatable stops a mall, a street or a festival crowd, and the films of it are what travel. We design custom inflatable installations for brands, get them built and installed, and make the CGI films of the installation before it exists. By the time it goes up, the teaser, the launch film and the social content are already finished, so the whole campaign is built around one physical moment.
What we make
Installation campaign, in four shapes.
Custom inflatables
Giant branded products, logos and characters, designed for the brand and scaled to the site, from a mall atrium to a rooftop or festival gate.
Build & installation
The inflatable is built and installed for the location and the campaign dates, planned together with the films rather than after them.
CGI films before the build
The installation is designed in 3D and placed into footage of its real location first, so the teaser and launch films exist before the inflatable does.
One campaign around it
Teasers, the reveal, social cutdowns, stills and mixed-reality versions for cities and markets where nothing is built.
Selected work
Installation campaign films.(8)
A few from the library. Every card opens the full project.
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Questions
Before you brief us.
What is an inflatable installation?
A large inflatable structure, often in the shape of a brand's product, logo or character, installed in a public or retail space such as a mall, flagship store, pop-up, event or festival. Brands use them for launches and activations because they are big, photogenic and draw a crowd.
Why make the film before the inflatable is built?
Because building and installing a giant inflatable takes time, and most campaigns wait for it. We place the CGI version of the inflatable into footage of the real location first, so the teaser, launch film and social content are ready to post the day the installation goes up.
Can you design a custom inflatable in our brand's shape?
Yes: products, logos, characters or abstract shapes. We design it as a 3D model scaled to the site, and the same model is used for the build and for every film, so the inflatable in the campaign matches the one people see in person.
Where can an inflatable installation go?
Malls, flagship stores, pop-ups, events, festivals and outdoor sites, wherever the venue allows it. The location decides the size, anchoring and installation time, so we start every project with the site.
Can the campaign run where there is no installation?
Yes. The CGI films can place the inflatable into footage of any city, so the idea runs on social in markets where nothing was built. It is the same approach behind our mixed-reality work for SKIMS, NYX and Gisou.
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