3D DOOH that steps out of the screen.
Immersive 3D
Naked-eye 3D is anamorphic content built for a specific LED screen — usually a corner or curved billboard — so that from the intended viewing spot the object seems to leave the surface and hang in the air. It only works when the CGI is built to the screen's exact geometry and the camera position of the crowd. That is a technical problem before it is a creative one, and it is one we solve on every job.
What we make
Immersive 3D, in four shapes.
Anamorphic CGI
Content built to the screen's real dimensions, corner angle and viewing distance, tested in previz before it ever goes live.
Screen-specific delivery
Masters in the exact pixel map, frame rate and codec the media owner needs, for every screen in the buy.
Launch & event content
Product reveals, countdowns and takeovers for the screens where a crowd will be, plus the social cut of the screen itself.
Mixed-reality versions
The same idea composited into real footage, so the campaign reaches the feed even where there is no screen.
Selected work
Immersive 3D films.(3)
A few from the library. Every card opens the full project.
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Questions
Before you brief us.
What is naked-eye 3D DOOH?
Digital out-of-home content that produces a 3D illusion without glasses. It relies on anamorphosis: the image is distorted to match the screen's geometry so that from a particular vantage point it looks three-dimensional and appears to extend beyond the screen.
Which screens can you build for?
Any LED screen whose dimensions and layout we can get from the media owner — corner screens, curved screens, wraps and flat screens with a built-in 'frame' illusion. We ask for the pixel map and a site photo before we quote.
Can the same content run on social?
Yes, and it should. We usually deliver a mixed-reality cut that places the screen content into real footage of the location, which is often what travels furthest online.
How far ahead do we need to book?
Three to six weeks for a single screen, longer for multi-screen buys, because the media owner's technical spec, approval and testing are on the critical path as much as the CGI is.
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