UGC that looks like a phone and performs like a campaign.
UGC
User-generated-style content is the format the feed trusts: a person, a product, a phone. Brands need a lot of it, fast, in every market, and most of it does not perform. We make UGC-style video the way we make everything else — directed, lit and finished — whether the creator is real, enhanced with CGI, or generated with AI.
What we make
UGC, in four shapes.
Creator-style ads
Testimonial, unboxing, demo and 'get ready with me' formats built for paid social and shot to look organic.
CGI-enhanced UGC
A real creator with a CGI product, effect or environment — the mixed-reality trick at handheld scale.
AI UGC at volume
Generated creator content, directed in-house, for markets, languages and variants a creator roster cannot cover.
Hooks & cutdowns
Every film delivered with multiple hooks and lengths, ready for testing rather than a single hero.
Selected work
UGC films.(6)
A few from the library. Every card opens the full project.
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Questions
Before you brief us.
What is UGC video?
User-generated content, in advertising, means video that looks like it was made by a customer or creator on a phone: direct to camera, handheld, unpolished on purpose. Brands now commission it deliberately because it out-performs studio-looking ads in the feed.
Do you use real creators or AI?
Both, and we tell you which. Real creators when authenticity is the point; AI-generated creators when volume, speed, market coverage or rights make a roster impractical. Either way the content is directed, edited and finished by us.
Can UGC include CGI?
Yes — this is where a CGI studio has an edge. A creator holding a product that transforms, an effect that appears in the room, a background that is not really there. It keeps the handheld feel while making the film impossible to ignore.
How many videos do you deliver?
UGC is usually bought in batches — ten, twenty, fifty films with multiple hooks each — so there is enough to test. We scope it as a monthly volume rather than a single production.
Also from the studio