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NYX

Mixed Reality

Our collaboration with NYX Professional Makeup Nordics brought a captivating vision to life: a giant duck landing in Copenhagen, adding a magical radiance to the city skyline. Our team of motion designers worked to combine real-world scenes with CGI elements seamlessly.

The duck was then built for real: a giant inflatable NYX duck, installed on the street with the product it launched.

On the street

Built for real. Posted for free.

Installed on the shopping street, with the Duck Plump product it launched.
Installed on the shopping street, with the Duck Plump product it launched.
The photo moment. People stop, then they post.
The photo moment. People stop, then they post.
Every selfie carries the logo — free reach, all day.
Every selfie carries the logo — free reach, all day.
From above: one duck holding a whole square.
From above: one duck holding a whole square.