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Homecentre

Mixed Reality

To announce HomeCentre’s opening in Riyadh, we crafted a bold creative concept that captured attention and sparked excitement across the city — generating over 2,000,000 views and counting.

Sketches & process

Behind the frame.

Two men in traditional dress wave at a large, gift-wrapped box floating in the sky
A massive 3D gift box with a silk bow descends slowly toward a retail storefront
Multiple helicopters use heavy tethers to lower a branded gift box onto the building
The giant box lid lifts away, unveiling a fully rendered Home Centre store entrance
A final wide-angle shot shows the completed storefront with pedestrians looking on
A real-world photo of two men standing outside a Homecentre location in daylight
A grayscale geometry layout showing helicopters carrying a rectangular gift box
A mid-process composite layering the digital gift box over the physical building

Keep going

More work.