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Betsey Johnson

Full CGI

Our project for Betsey Johnson’s Fall Collection brought spooky Halloween glam to life through a Full CGI video featuring the brand’s signature sneakers.

The video went viral, hitting 500K+ views in the first week and driving major hype ahead of Halloween.

Sketches & process

Behind the frame.

Stylized, purple-toned comic panels show platform sneakers floating through a spooky room
Stylized, purple-toned comic panels show platform sneakers floating through a spooky room
Stylized, purple-toned comic panels show platform sneakers floating through a spooky room
Stylized, purple-toned comic panels show platform sneakers floating through a spooky room
Stylized, purple-toned comic panels show platform sneakers floating through a spooky room
A black-and-white 3D render of platform shoes floating above a wavy floor in a bedroom
A grayscale 3D model of a shoe falling through a deep, toothy tunnel or throat
A 3D environment shows a platform shoe resting on a field of large, flat-capped mushrooms

Keep going

More work.