Taco Bell

Taco Bell x WHY.CGI

For this Mixed Reality project for Taco Bell, an iconic symbol was placed in the heart of New York, then imagination took over. CGI made the impossible look easy.

Client

Taco Bell

Category & Industry

Mixed Reality

Work in Progress

A conceptual sketch shows a giant purple bell hanging over a busy city street corner

An action-oriented panel where the bell swings, scattering dozens of tacos into the air

A low-angle storyboard view shows a hand catching a taco falling from the giant purple bell

A realistic render of a man standing in the middle of a street as tacos rain down from above

A close-up shot of the bell's interior with tacos falling toward a hand in the foreground

A wide-angle photograph of a real-world city intersection serves as the base plate for the activation

A grayscale 3D blocking render shows the giant bell positioned above the building's rooftop

A 3D character model of a person is shown in a falling pose, designed to be suspended from the bell

A mixed-reality shot features a person swinging from the bell's rope over a Taco Bell storefront

A final perspective shot shows a person holding a taco while others fall from the giant bell overhead

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