For Gentle Monster’s BOLD collection, we wanted to capture the brand’s boundary-pushing energy where fashion meets art installation.
The campaign, fronted by Tilda Swinton, included a series of exclusive pop-ups across Asia showcasing robotic exhibits. Inspired by that futuristic mood, we shot our CGI piece in Seoul’s Dongdaemun Design Plaza - one of the most next-gen spots in the city.
Our concept reflects Gentle Monster’s philosophy of mixing fashion with art, where every collection becomes its own creative experiment. Using CGI allowed us to translate that vision into a whole new dimension.
