Ralph Lauren ✕ WHY.CGI

For Ralph Lauren, we created a festive visual experience that brings holiday warmth to the heart of New York City by clothing an iconic building in the brand’s signature Teddy Bear sweater. The campaign was designed for social engagement and visual impact, combining winter imagery, brand symbolism and cinematic storytelling. By transforming an urban landmark into a playful yet elegant holiday expression, the work reinforces Ralph Lauren’s classic American lifestyle identity while creating a memorable moment that resonates with audiences across platforms.