SKIMS

SKIMS ✕ WHY.CGI

For SKIMS Mixed Reality project, we created the softest landing, featuring their iconic bra in a playful city takeover.

The project got 300M+ views and was featured by Kim Kardashian.

Client

SKIMS

Category & Industry

Mixed Reality

Work in Progress

A conceptual sketch of a multi-level mall atrium featuring a large, pink inflatable branded "SKIMS

The storyboard shows a person leaping from an upper balcony toward the center of the inflatable

An action frame depicting the person falling through the air directly above the giant pink bra

The person makes contact with the surface of the inflatable, shown mid-bounce

A final storyboard frame shows the person safely landing and settling into the soft, pink structure

A wide-angle photo of an empty mall atrium serves as the real-world base for the digital elements

A grayscale 3D blocking render shows the simplified geometry of the inflatable and the falling character

A technical 3D wireframe overlay maps the scale and positioning of the SKIMS asset within the mall's architecture

A mixed-reality mockup features a woman in a green hat looking over a railing at the giant pink installation

A final composited shot shows a person jumping from a pink platform onto the giant SKIMS inflatable bra

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