New Balance

New Balance ✕ WHY.CGI

A blend of creativity, balance, and technical precision.

Inspired by the brand’s name, we built a metaphor for finding balance.

The stunning ocean setting, combined with hyper-realistic visuals, made this project truly stand out.

Client

New Balance

Category & Industry

Mixed Reality

Mixed Reality

Mixed Reality

Work in Progress

A 3D render shows a man in a green shirt balanced on one leg atop a high stack of colorful sneakers
A technical mockup shows the sneaker stack tracked onto a rocky shoreline with digital points for placement
Storyboard of an illustration of a man in a yoga pose balancing on a tall, precarious stack of New Balance shoes, a clever CGI 3D visual.
A 3D render shows a man in a green shirt balanced on one leg atop a high stack of colorful sneakers
A technical mockup shows the sneaker stack tracked onto a rocky shoreline with digital points for placement
Storyboard of an illustration of a man in a yoga pose balancing on a tall, precarious stack of New Balance shoes, a clever CGI 3D visual.

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All projects

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