Homecentre

Homecentre ✕ WHY.CGI

To announce HomeCentre’s opening in Riyadh, we crafted a bold creative concept that captured attention and sparked excitement across the city — generating over 2,000,000 views and counting.

Client

Homecentre

Category & Industry

Mixed Reality

Work in Progress

Two men in traditional dress wave at a large, gift-wrapped box floating in the sky

A massive 3D gift box with a silk bow descends slowly toward a retail storefront

Multiple helicopters use heavy tethers to lower a branded gift box onto the building

The giant box lid lifts away, unveiling a fully rendered Home Centre store entrance

A final wide-angle shot shows the completed storefront with pedestrians looking on

A real-world photo of two men standing outside a Homecentre location in daylight

A grayscale geometry layout showing helicopters carrying a rectangular gift box

A mid-process composite layering the digital gift box over the physical building

A high-detail shot of the branded Homecentre box being lowered by helicopters

The final reveal showing the sleek Centrepoint storefront under a clear sky

More Projects

All projects

A tall building wrapped in a giant Ralph Lauren Polo Bear sweater in a city setting

Mixed Reality

Ralph Lauren ✕ WHY.CGI

View Project

A narrow alley lined with colorful shops and vibrant displays, capturing an upward view.

Mixed Reality

Anker x WHY.CGI

View Project

A woman walking toward a massive, futuristic Tilda Swinton robotic head in a modern city plaza

Mixed Reality

Gentle Monster ✕ WHY.CGI

View Project

Mixed Reality

Ralph Lauren ✕ WHY.CGI

View Project

Mixed Reality

Anker x WHY.CGI

View Project