Betsey Johnson

Betsey Johnson ✕ WHY.CGI

Our project for Betsey Johnson’s Fall Collection brought spooky Halloween glam to life through a Mixed Reality experience featuring the brand’s signature bag and starring fabulous Betsey herself.

Client

Betsey Johnson

Category & Industry

Mixed Reality

Mixed Reality

Mixed Reality

Work in Progress

A blonde woman in leopard print opening a glowing house-shaped purse in a gothic room

Someone in leopard print opening a glowing house-shaped purse in a gothic room

A colored sketched scene of a quirky room with a coffin and a black cat in it

A colored sketched scene shows a black 3D hand reaching toward a coffin and a black cat in a quirky room

A colored sketched scene shows a black 3D hand grabbing a lipstick

A grayscale 3D model of a hand reaches down into a corner

A colorful 3D scene shows a black 3D hand reaching toward a coffin and a black cat in a quirky room

A purple-toned 3D render of a room with a coffin, a cat, and a tongue-shaped bed

A person in a yellow and black striped sweater holds a house-shaped handbag that glows from within

Sunlight streams into a gothic bedroom featuring a coffin in the center and a jack-o'-lantern

More Projects

All projects

All projects

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