WHY.CGI

Naked Eye by WHY.CGI

We unleashed a giant CGI chameleon and placed it in London, on one of the city’s biggest LED screens.The video grabbed real-world attention and spread fast across social media, making waves both online and offline.

Client

WHY.CGI

Category & Industry

Immersive 3D

Immersive 3D

Immersive 3D

Immersive

Immersive

Immersive

Work in Progress

A green chameleon stands inside a 3D billboard frame next to a slot machine

The chameleon changes color and extends its tongue to catch a floating object

The character turns white/translucent while interacting with glowing digital elements

Now bright pink, the chameleon uses its tongue to pull a circular prize

A close-up shows the chameleon's pink tongue holding a "WHY" branded stamp

A grayscale 3D blocking render sets the anamorphic perspective on the building corner

A wide photograph of Piccadilly Circus serves as the empty base plate for the digital assets

A secondary 3D layout shows the chameleon lunging forward to create a depth-defying effect

A textured render features the green chameleon "breaking the fourth wall" of the billboard

A macro render showcases the detailed skin texture and the branded stamp on the tongue

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