Carolina Herrera

Carolina Herrera x WHY.CGI

For the launch of Carolina Herreras new fragrance, we helped transform one of Madrids most iconic spaces - Cines Callao - into a 3D spectacle with this Naked Eye piece.


A butterfly-shaped bottle appeared to glide beyond the screen, blurring the line between digital illusion and reality.

Client

Carolina Herrera

Category & Industry

3D Motion

3D Motion

3D Motion

Immersive

Immersive

Immersive

Work in Progress

Storyboard sequence showing a red butterfly transforming into a luxury product
Storyboard sequence showing a red butterfly transforming into a luxury product
Storyboard sequence showing a red butterfly transforming into a luxury product
Storyboard sequence showing a red butterfly transforming into a luxury product
Storyboard sequence showing a red butterfly transforming into a luxury product
Gray-scale 3D models of a butterfly and a branded product container
Gray-scale 3D models of a butterfly and a branded product container
Gray-scale 3D models of a butterfly and a branded product container
A vibrant pink butterfly and magnifying glass inside a "La Bomba" perfume display box
A glossy, metallic pink butterfly-shaped perfume bottle in a pink-framed showcase