Betsey Johnson

Betsey Johnson WHY.CGI

For Betsey Johnsons holiday campaign, we created a fully CGI miniature Betseyville world housed inside a snow globe. Starting from simple grey-box renders, we developed a vibrant, character-driven environment that reflects the brands playful aesthetic. The result is a whimsical 3D world built to elevate the holiday storytelling and deliver a visually memorable moment showcasing their holiday collection launch.

Client

Betsey Johnson

Category & Industry

3D Motion

3D Motion

3D Motion

Full CGI

Full CGI

Full CGI

Work in Progress

Line art sketches depicting a whimsical gingerbread-themed winter village
Line art sketches depicting a whimsical gingerbread-themed winter village
Line art sketches depicting a whimsical gingerbread-themed winter village
Line art sketches depicting a whimsical gingerbread-themed winter village
Line art sketches depicting a whimsical gingerbread-themed winter village
3D models of a peppermint candy ski lift chair
A gingerbread person-shaped handbag
A glowing, candy-encrusted "Welcome to Betseyville" billboard in a snowy evening landscape
A festive snow globe containing a gingerbread house handbag on a decorated holiday table
A vibrant render of gingerbread handbags riding a candy cane ski lift at sunset