Betsey Johnson ✕ WHY.CGI

For Betsey Johnson’s holiday campaign, we created a fully CGI miniature “Betseyville” world housed inside a snow globe. Starting from simple grey-box renders, we developed a vibrant, character-driven environment that reflects the brand’s playful aesthetic. The result is a whimsical 3D world built to elevate the holiday storytelling and deliver a visually memorable moment showcasing their holiday collection launch.