JIF

JIF x WHY.CGI

We created a full CGI campaign for JIF Arabia’s Squid Game Limited Edition launch. The project reintroduced their products with bold visuals and the tagline “Game Over Stains,” showcasing the powerful cleaning formula in a cinematic way. The launch stood out online, driving higher social media engagement and increased website traffic.

Client

JIF

Category & Industry

3D Motion

3D Motion

3D Motion

Full CGI

Full CGI

Full CGI

Work in Progress

Comic panels showing three Squid Game dolls

Comic panels showing floating Jif cleaning spray bottles in surreal sets

Comic panels showing floating Jif cleaning spray bottles in Squid game sets

Comic panels showing floating Jif cleaning spray bottles in Squid game sets

Comic panels showing Jif cleaning spray bottles in various colors

A grayscale wireframe 3D model shows cleaning spray bottles placed within a complex stairwell

Three white 3D-rendered doll heads look down toward the center against a solid teal background

A technical 3D wireframe of a geometric star shape sits above a complex architectural environment

Orange Jif cleaning spray bottles float over a colorful playground themed after Squid Game

Red Jif cleaning spray bottles float over a colorful playground themed after Squid Game

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