Betsey Johnson

Betsey Johnson ✕ WHY.CGI

Our project for Betsey Johnson’s Fall Collection brought spooky Halloween glam to life through a Full CGI video featuring the brand’s signature sneakers.

The video went viral, hitting 500K+ views in the first week and driving major hype ahead of Halloween.

Client

Betsey Johnson

Category & Industry

3D Motion

Full CGI

Work in Progress

Stylized, purple-toned comic panels show platform sneakers floating through a spooky room

A black-and-white 3D render of platform shoes floating above a wavy floor in a bedroom

A grayscale 3D model of a shoe falling through a deep, toothy tunnel or throat

A 3D environment shows a platform shoe resting on a field of large, flat-capped mushrooms

Glowing jack-o'-lanterns hang over a path leading to a spooky mansion with floating shoes

A close-up of a platform sneaker covered in sparkly black and orange crystals against a dark blue background

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