from the journal

CGI is no longer just for movies or high-end commercials. It’s becoming a practical tool for digital content, helping brands create faster, more adaptable visuals. From AR filters to surreal TikTok videos and product renders that replace photoshoots, CGI is being used in more flexible, modular ways that match the pace of online culture.

AI isn’t replacing creatives, it’s unlocking new levels of creativity. 

At WHY CGI, we see AI as a co-pilot that helps us move faster, explore bolder ideas, and bring campaigns to life with less friction. It’s not killing creativity, it’s evolving it.